Chapter One:
- it's full of interviews
- designers come from all over but are united by the desire to do good work
- interns are typically chosen not just by a decent portfolio, but a decent attitude and ability to work with others- communication is important, whether graphic or not
Interview One: Michael Bierut
- "I had learned how to design in school, but I learned how to be a designer from Massimo and Lella [Vignelli]."
- decided he wanted to go into graphic design when asked to do a poster for his school's play
- "It’s not enough to do great work. You have to get clients to hire you, and then you have to get them to accept your recommendations."
- learning to balance impatience for finding the perfect design and stopping to think twice is difficult, but worth it
Interview Two: Stephen Doyle
- joined the graphic design club after getting kicked out of painting class
- "Having a small studio allows us to be selective about the work we take on, and one of our mantras is to try to take on projects that only we can perfectly solve."
- pushing for perfection sometimes means intentionally seeking outside your comfort zone
Interview Three: Stefan Sagmeister
- "The only risk is to avoid risk."
- would rather focus on talking with his clients than meeting in a fancy conference room
Interview Four: Arnold Schwartzman
- discovered his love for graphic design during WWII when his childhood teacher kept him busy with stamps and postcards
- found very little if any difficulty transitioning from paper to digital and film because, at its core, graphic design will always start with concept before form
- "Style seems to go out of fashion quickly; good ideas will never lose their appeal."
